BigCommerce vs Shopify Plus: Which Platform is Easier to Master

BigCommerce vs Shopify Plus: Which Platform is Easier to Master

BigCommerce and Shopify are two of the biggest names in the ecommerce world. Both platforms are devoted to helping merchants like you sell items on and offline.

While these ecommerce solutions claim to do the exact same thing, we’ve discovered in our Shopify vs BigCommerce comparison that Shopify Plus is a better option than BigCommerce Enteprise.

While BigCommerce is not bad at all, it can’t match the excellent design features Shopify offers.

Whether you are an experience ecommerce website owner or a first-time seller, ease of use never stops being an important factor when choosing an ecommerce solution.

Which Platform is Easiest to Use - BigCommerce or Shopify

Shopify is the best ecommerce website builder and shopping cart solution on the market. It is designed to help people build their own scalable online store with hundreds of built-in features, functionalities, and apps.

You can sell products directly on your website, on social media or across different marketplaces. You can also sell in your physical store, by using the Shopify POS (Point of Sale) system.

Pros & Cons of Shopify

  • A chance to sell across multiple channels such as Instagram, Facebook, eBay, and Amazon
  • The platform has a brilliant inventory system that helps you manage your shop
  • The number one ecommerce solution for customer score and sales features
  • If you switch to a different theme, content doesn’t reformat (not automatically)
  • Between the dashboard and editor, you have to create your own storefront which means you must choose between the two.

If ecommerce website builders struggle to combine ease of use with power, Shopify has definitely combined the two perfectly.

Merchants loved the simplicity of Shopify’s interface. It is clear, clean, and simple to use.

BigCommerce is another leading ecommerce website builder, offering extreme scalability for online stores. It is an excellent option for fast-growing businesses.

Pros & Cons of BigCommerce

  • It is one of the most scalable ecommerce solutions
  • Lets you sell across multiple social channels like Instagram, Facebook, and Pinterest
  • It has more built-in features than any other ecommerce solution
  • Offers fantastic SEO tools
  • There is no mobile app to run your online store on the go
  • The complex terminology is not suitable for beginners

How did BigCommerce do in the ease of use testing?

It is fairly average. As a matter of fact, 14% of the merchants are finding BigCommerce more difficult to use than Shopify.

The main reason merchants struggled with the BigCommerce platform was its design interface. When you are building your ecommerce site, it is split between two areas. One area is where you add products and manage the backend parts of the site (shipping, discounts, and more) while the other is where you make the edits.

In order to deal with this problem, we recommend you create an inventory section of your store. You can upload all of your products, add discounted items, and then go to the storefront editor to customize your store.

 

The BigCommerce platform has released new exciting functionalities to make building your website easier than ever. For example, the new merchandising tool is called Store Design and by using this tool, you can see the results of your edits. This tool makes the platform much more customizable.

Another problem BigCommerce merchants face is the terminology. The platform is very complex and that makes it unsuitable for first-time sellers or beginners. In order to properly use the platform, you need to be familiar with the specific terms and technical details or you could waste lots of time figuring out what these terms mean.

 

 

BigCommerce is created to meet the needs of big businesses. It’s got all the tools necessary to build an online store but with a great feature set, comes complexity. In other words, BigCommerce isn’t the best option for anyone who is not tech savvy. After all, you surely don’t want to be searching for terms on Google every time you want to edit something.

A user-friendly design saves you a lot of time.

Shopify is designed to help merchants set up an online store in a matter of hours, has the features, apps, and design to prove it.

Another proof is that Shopify came out as the best ecommerce solution people were most likely to recommend to friends and business associates.

 

We understand you – this can be pretty complicated. This is what makes BigCommerce a more confusing platform to deal with.

The good thing is that BigCommerce tries to lessen the technical involvement. If it means something – it has an excellent onboarding process.

There is no denying that the BigCommerce platform is a more challenging option to build your ecommerce website with. That is because it’s got all the features you need to run and manage an online store, already built-in. For new users, this can be overwhelming.

It’s not that you can’t use BigCommerce, but you probably will have to hire a web developer to help you with building your store, making necessary changes, taking care of updates, and more. You can all of these things by yourself, if you’ve got the experience and knowledge required to build, run, and maintain an online store.

The new tool – Store Design takes BigCommerce a step closer to being more user-friendly, especially to beginners.

BigCommerce vs Shopify Plus: Which Platform Wins the “Ease of Use” Battle

Ecommerce solution Shopify Plus wins the battle and we can’t argue about that!

There is no doubt that Shopify is easier to operate than BigCommerce making it the top choice for both beginners and experienced merchants.

BigCommerce’s built-in features are great but also make it a much harder ecommerce platform to get used to, especially if you are just starting out with your business.

Shopify Plus beats BigCommerce thanks to its user-friendly and simple design.